MailChimp

=__**MailChimp**__= =__**Email Marketing and Email List Manager**__=

http://www.mailchimp.com/

This marketing helper is amazing! It makes sending out mass emails to patrons/students extremely easy. This website helps you make a "campaign" to help reach your patrons more successfully. Best of all, it's free!

__**Features**__
 * Free!There are different plan options, and the more you send the higher the price climbs. However, the free plan allows you to have up to 2,000 subscribers and send up to 12,000 emails a month.
 * Every option, tool, or question you could possibly want to know about is probably already somewhere on the site. If for some reason you can't find what you're looking for you can contact the website through email or chat. The usual turn-around for an email is under 24 hours.
 * There are tons of different templates to choose from for your campaign. You can design your own though if you choose.
 * Each campaign comes with detailed feedback. MailChimp will provide you with how many people opened the email and at what time, how many people unsubscribed, and how many email addresses are no longer valid.
 * MailChimp also allows you to integrate Facebook and Twitter into your campaigns.


 * __Drawbacks__**
 * If you have a high number of people you are trying to reach, the plans can become pricey.
 * Initially, the website can be hard to figure out. However, after watching the tutorial videos the website becomes much easier.
 * It could be hard to initially have people sign up and be willing to give their email addresses.